BRAND STORY
Do Good, Look Good, Feel Good.

Co-founded in 2016 by NFL Quarterback, Russell Wilson, Good Man Brand stands for evolved essentials. Made for the man-on-the-move who seeks timeless, authentic, and sustainable style with a premium, modern edge. Our 5 star-rated sneaker collection and bestselling apparel line-up lets you focus on things more important than what you're wearing: living life, working hard, and helping others.